The PS3 Song - Death of a brand?
Writing letters is for chumps. From now on, you make music videos parodying currently popular songs.
Watching that video/listening to the song, I don’t know how you could think anything but the fact that the PS3 is really going down the crapper. I went to Target today and I saw 0 Wiis, 3 360s (2 premium, 1 core), and the PS3 shelf was full…
[let’s all kill our brand]
Alas, I think it’s true what they say: “How you killed your brand.” I think it’ll be a story similar to what they said about Nintendo years ago, about how the word ‘Nintendo’ was synonymous with ‘video gaming’ as well as representing the peak of the pillar of it all. Now, undoubledly that lofty title was held by nothing but the word ‘PlayStation.’ How they killed their brand indeed… But hey, perhaps it’s all part of their plan…
Thinking about it all, I think that they would have been better off sticking with their PS2s for another year or so before releasing another console. It’ll be a while before those consoles stop selling, and they definitely had enough of the ignorant + hype machine backing them up for the PS3. Additionally, they could’ve had another small price drop for the PS2 making it sell even better along with the feeling of the necessity to “upgrade” being nonexistant… leaving their brand with the power it has. But now instead, they won’t be able to do a price drop, people won’t want to buy a PS2 so they can instead get a PS3, and they won’t be sure and won’t have the mony for a PS3, causing both consoles to sell poorly… thereby, killing their brand.
There is a chance that they are working on a really cool new redesigned PS3, that’ll give the gamers all what they wanted out of PS3 all along. Something that would, despite completely screwing over their current obsessive fan base that bought PS3s already, would otherwise have a similar rise of victory such as Nintendo, but Sony is not that fiesty or conniving. Nor does Sony have the skill or talent or ingenuity to pull themselves out of a rut such as this. Once your brand is dead, it’s hard to come back from that. I can certainly see the 360 as the PS2 of the next generation. Alas, what the next generation has in store, only time will tell.
